Reading the COVID Assistance Tea Leaves

It’s been a little over a week since producers and organizations that were excluded from the initial round of the Coronavirus Food Assistance Program were able to file comments with USDA requesting that they be covered in the second round of assistance.

NBA Assistant Director Jim Matheson and I have fielded numerous emails and phone calls since then from members wondering if bison are going to be included.

The short answer: We don’t have a clue.

In federal policymaking, though, public comments often provide some “tea leaves” that indicate how the final rule will be issued. In this case there are 1,749 tea leaves, because that is the number of comments filed. So, I put on my reading glasses, poured a big cup of coffee, and began sorting through the on-line record of comments.

I didn’t read all 1,749 comments. Most comments listed on include a headline, summary, and the name of the person submitting. Others commenters simply uploaded a file without any indication of the contents. I skipped over those.

I was looking primarily for answers to two specific questions:

  1. What commodities weighed in with requests; and
  2. How do we stack up in the process?

The answer to question No. 1, is a lot. I counted requests covering at least 45 commodities. Some represented major sectors, including potatoes, poultry, eggs, cotton and hard red winter wheat. But there were also requests for assistance for microgreens, maple syrup and Brussels sprouts. There was one request for beefalo assistance and two for aid to snapping turtle producers. And, what the heck is mamey? I don’t have a clue, but a grower in Florida insists that it needs to be included.

If the USDA decides to assist each sector based on the comments received, mink farmers will get about 90% of the aid. Nearly everyone who’s even vaguely acquainted with a mink producer seems to have weighed in. One comment opened with “My granddad is a third generation mink rancher.” Another began with “Our neighbors are established mink farmers.”

Hemp growers came in a distant second with the number of comments.

Aquaculture and nursery interests filed a large batch of comments. USDA had specifically requested input from those two sectors, so both are likely to be covered in the next round.

Several cattle producers and organizations weighed in with comments saying, “The assistance provided in May wasn’t enough…we need more.”  

I located 16 comments from bison producers, and suspect that the total number was probably about 20-25. Several of the comments provided excellent financial detail to support the NBA’s formal request. Thanks to all of NBA members who took the time to submit your thoughts.

I also looked at a handful of comments filed by organizations representing producers. Mainstream commodity associations provided detailed information using USDA statistics, marketing order data, and other established market information. Organizations representing the “minor commodities” generally submitted requests without a lot of supporting data. The NBA’s comments contained significantly more detailed information and supporting documentation to support our request than did most others.

So, when I read the tea leaves, I saw….well…tea leaves.

The plethora of comments filed underscore the importance for NBA members to urge their Senators and Representatives to continue pushing Agriculture Secretary Sonny Perdue to include bison in the next round of assistance. We issued an e-blast earlier this week with information on how to contact your elected officials. Please pull that up right now and help us to keep fighting.

Otherwise, the mink ranchers will get it all.



Turning on a Dime

One aspect of bison that never ceases to amaze me is their ability to turn on a dime.

A bison running full speed will plant a front hoof in the ground, spin, and run full speed in another direction. Mother Nature perfected that ability to equip them to escape threats when able, and to face danger head-on when necessary.

Mother Nature instilled some of that same ability into bison ranchers and marketers.  

At least, that’s what occurred to me on Monday as I listened to the opening day of our Week of Virtual Learning, the on-line webinars scheduled as a replacement for our cancelled Summer Conference.

We’ve been severely rattled by the fallout from the COVID-19 pandemic during the past three months. As noted in the comments that the National Bison Association submitted to USDA urging that bison producers be provided with access to federal support on par with our neighbors in the cattle business, bison ranchers, finishers and marketers alike have been hit hard since March. Live bison prices have dropped, scheduling animals for processing is a nightmare, the farmers’ markets opening this season are doing so on a limited basis, and agritourism…let’s not even get into that one.  

On Monday, though, six NBA member-marketers shared how they have pivoted during the past 90 days to face the market disruption head-on. Three commercial marketer panelists shared how they transitioned business to focus more on retail or direct-to-consumer markets when restaurants shut down in March. One — Western Buffalo Co.– even processed hogs for a brief time to weather the storm.

The three farm-direct marketers have initiated call-ahead ordering with curbside pickup to offset the loss of their farmers’ market business, and are expanding their on-line stores.  And all noted that customers are becoming more interested in knowing where food comes from, and how it was produced.

Growing interest in transparency and accountability is not an isolated phenomenon.

Carlotta Mast of New Hope Network and Nick McCoy of Whipstitch Capital unveiled results of new consumer research they conducted for the National Bison Association. That research indicates that the interwoven story of bison’s role in regenerating healthy ecosystems may resonate with our potential customers more than our longstanding emphasis on low-fat/high-iron meat content. 

I ended Monday’s session with a big smile on my face. Once again, unforeseen forces threaten our business and our ability to restore herds across North America. Yet, once again, we demonstrate the ability to firmly plant that hoof, pivot, and charge toward a sustainable future.

USDA Yardstick Can’t Measure Weight of COVID Impact on Bison

Suppose you wanted to buy a pen of calves but needed to know the weights.

“No problem,” the owner replies. “In fact, why don’t you weigh them yourself right now? Use this,” he adds, as he hands you a yardstick.

Ludicrous, right?

That’s not too far removed from the situation bison producers are facing as they attempt to use USDA’s rigid yardstick of mid-April prices vs. Mid-January prices to document the weight of COVID-19’s economic impact on our business.

In case you haven’t heard, USDA’s $16 billion Coronavirus Food Assistance Program (CFAP) unveiled last month solely directed benefits to producers of commodities in which sufficient market data existed to prove at least a five percent decline in prices between mid-January and mid-April.

Now, USDA is offering an additional $637 million in assistance to producers who weren’t covered in the original announcement, but only if those producers can demonstrate at least a five percent drop in the price they received for their “commodities” between mid-January and mid-April.

Bison are not a commodity. Most ranchers sell their calves once each year, in the period from November to March. The price being offered for calves right now is much lower than in January, but individual producers will not be able to document the impact until they sell the next crop of calves this fall. Can they qualify? Nope.

Bison finishers may be slightly better positioned to document the impact, but many don’t sell animals on a monthly basis either. If they don’t have mid-April sales to compare with mid-January, will they qualify? Nope.

Farm direct marketers comprise a significant percentage of overall bison producers. How the heck can a marketer document the impact from January vs. April if their primary outlet is a farmers’ market that is normally closed in January and unable to open this April? Or, if they have an agritourism operation that operates primarily from spring through fall? Will USDA accept the loss in value of inventory, or the lack of paying visitors? Nope.

We’re not alone. Producers of many other agricultural products have been locked out because USDA’s three-month yardstick can’t measure the impact they are experiencing.

This week, House Agriculture Committee Chair U.S. Rep. Collin Peterson (D-MN) and three subcommittee chairs sent a letter to Agriculture Secretary Sonny Perdue expressing serious concern over the methodology USDA has utilized to establish eligibility for CFAP assistance.

The committee chairs wrote, “It remains unclear how producers of products that are not sold in cash markets with publicly reported prices (e.g., commodities that sell primarily to retail, farmers’ markets, fast food, and restaurant markets) and suffered significant market losses will meet the price data requirements of the CFAP Notice of Funding Availability. Impacted sectors include domestic aquaculture, bison, poultry, cut flowers, nursery products, and potatoes.” (Emphasis added.)

The letter notes that even for those commodities deemed eligible for assistance, many producers’ marketing programs do not fit neatly into the January-April requirement.

“USDA chose to cover livestock sales between January 15th and April 15th when COVID-19-related livestock market declines did not begin until February 2020 and some of the lowest market prices persisted well beyond April 15th, effectively arbitrarily picking winners and losers based solely on when livestock was sold without regard to actual market conditions,” they wrote.

The National Bison Association is working diligently to document COVID’s impact on our business using the USDA’s rigid yardstick. But until the agency decides to provide us with something closer to a scale, that yardstick will seem only like a rap on the knuckles.

What’s In Your Burger?

Plant-based protein.

It’s all the rage in the world of food these days.

 News media business pages are filled with stories of plant-based protein startups gaining shelf space in grocery stores. Old-line meat companies are rolling out new lines of “plant-based” protein. A legion of exhibitors at the Natural Products Expo West show in Anaheim, CA in March touted their “plant-based protein” offerings with claims of better nutrition and environmental benefits.     

So, just what is “plant-based protein?”

The basic definition is a high-protein food made exclusively from plants. That is a very accurate definition of bison meat. In fact, if we could list an “ingredient panel” on a package of bison meat, it would probably read, “grass, grain, minerals.”

Let’s compare that to one of the new upstarts: Impossible Burger. I don’t have enough space here to go through all 21 ingredients on their list, 14 of which are patented as intellectual property. So, I focused in on a few:

  • Soy leghemoglobin – This ingredient has been genetically engineered by inserting the DNA of GMO soy leghemoglobin into yeast and fermenting it into something that resembles the blood in real meat.  
  • Zinc gluconate – This is “the zinc salt of gluconic acid, and is an ionic compound consisting of two anions of gluconate for each zinc cation.” Yeah, I don’t understand that one either, but it sure doesn’t sound like plants are involved. In all fairness, it’s commonly used in dietary supplements, usually with the warning, “consult physician before use.”

Here’s my favorite:

  • Methylcellulose– The first description that popped up when I Googled this one describes it as “a bulk-forming laxative that increases the amount of water in your stools to help make them softer and easier to pass.”

Okay, so these plant-based proteins aren’t quite as simple as touted, but they certainly have nutritional benefit…right? 

Not exactly.  A 100-gram serving of Impossible Burger provides 212 calories, 13 grams of fat and 17 grams of protein, while a similar serving of Beyond Meat delivers 239 calories, 15 grams of fat and 24 grams of protein. Meanwhile, the nutritional panel on a leading ground bison brand lists 190 calories, 11 grams of fat and 23 grams of protein. When it comes to sodium, Impossible Burger has 327 milligrams, Beyond Meat has 513 milligrams, and bison has 60 milligrams. That makes sense. Salt always makes bland food more palatable, even as it clogs arteries.

Then, there’s the claim of environmental benefits. Seriously?  Nearly 40 percent of North America’s ecosystem—the grasslands—evolved under continuous interaction with bison and other grazing animals. Bison sculpted the landscape, creating an ecosystem with healthy soils that sequester carbon and are lush with a diversity of plant and animal life.

The University of California at Davis last year published a study entitled Grasslands More Resilient Carbon Sink than Forests. The study concluded, “(G)rasslands store more carbon than forests because they are impacted less by droughts and wildfires. This doesn’t even include the potential benefits of good land management to help boost soil health and increase carbon stocks in rangelands.”

I doubt that soy leghemoglobin, zinc gluconate, or methylcellulose can effectively manage those grasslands as effectively as bison and other grazers. 

Finally, there’s the claim of taste. Really? Not even close. Just click on the recipes found elsewhere on this website. Deliciously healthy bison remains unmatched in flavor, nutrition and environmental benefits.

That’s why bison can rightfully claim to be Nature’s Original Plant-Based Protein.  



Earth Day: Enjoy a Glimpse; Appreciate the Big Picture

On Saturday, I was fortunate to capture some video clips of a bison mom helping her newborn calf learn to cross a deep ravine as I was helping move the animals to a new pasture at the ranch where we keep our herd. I posted the clips on Facebook, mentioning how privileged I was to glimpse this small sliver in the circle of life, and was overwhelmed by the warm response that post received.   

Bison ranchers are indeed privileged to see this sliver of the circle of life each spring.

Producers across North America are enjoying similar scenes as newborn red calves test their wobbly legs in pastures turning green with fresh grass. As we smile at that sliver, Earth Day is a time for us to think about the entire circle.

That baby calf was able to cross a ravine within an hour of birth because bison have survived through the ages in a delicate balance with predators. Being able to keep pace with a constantly moving herd was vital for survival.

Bison calves arrive just as the grass is greening because bison evolved in concert with the grassland ecosystems over thousands of years. Fresh grass provides the high quality nutrition that mom needs as she nurses her newborn. And, she will start to regain the weight she lost through the winter, which will help her to be in optimal condition for the breeding season in a few months.

Bison mom and calf definitely benefit from a healthy earth.

The earth, too, benefits from the bison. Managed properly, bison grazing stimulates new plant growth. Manure and urine provide the soil with vital nutrients, hoof action stirs soil and buries seeds. Wallowing creates depressions that will capture precious rainfall in a climate where moisture is scattered and infrequent.  

These healthy grasslands capture carbon from the atmosphere and return it to the soil. The grasslands, in a sense, are the rainforests of North America’s semi-arid regions. Meanwhile, this ecosystem provides habitat for an abundance of wildlife.

Predators are an important part of that circle as well. The grasses and plants in these ecosystems evolved as bison and other grazers moved across the landscape in tightly-bunched herds as a defense against the predators. The predators kept the bison population in check, preserving the balance between animals and the land.

Humans have always been the keystone predator. After all, bison transform the cellulose of the grasses and other plants into a nutrient-dense, delicious protein. A couple years from now, many of these new calves will be headed to market, and ultimately to our dinnerplates. That’s kind of tough to think about as we see new calves hit the ground, but the market for bison meat provides the economic sustainability that is helping ranchers restore bison to native habitat across North America.

Earth Day is a time for us to think about—and appreciate—the entire circle of life…even when we glimpse only a sliver.  

COVID-19 – Facing the Storm

The COVID-19 outbreak has hit every corner of our country like a brutal winter blizzard.

Blizzards are nothing new for bison…or for the ranchers who take care of them.

Bison meat processors and marketers are on the front lines of navigating through the shifting market dynamics right now. While their food service customers have disappeared, retail customers are demanding extra product to re-stock depleted meat cases. In fact, there’s evidence that many shoppers stocking up on meat at the grocery store may be purchasing bison for the first time.

Processors and marketers are also wrestling with the challenges of keeping a safe, healthy workforce in place during a time of social distancing.

COVID-19 is impacting everyone. We are definitely headed into a period of uncertainty and challenges in the weeks ahead. Social distancing, sanitation, and common sense will help keep us all safe.

It’s during times like these that we can learn from the bison: face into the storm, keep moving forward, and lower our metabolism. While we may have to keep our personal distance from one another, there is no reason our “herd” can’t continue to support and check on each other. We don’t have to face this challenge alone.

In the next couple of weeks, red calves will start dotting pastures of rapidly greening grass across much of bison country.

Here’s a tip for the coming weeks: Turn off the news, and go out into your pastures and enjoy some “Bison TV.” Those calves are the promise of warmer days ahead.

Our Traveling Tent Revival

Working on behalf of the nation’s bison ranchers sometimes seems a bit like being a tent revival preacher.

I returned home on Sunday after joining members of the Kansas Buffalo Association for their annual consignment sale and membership meeting. Meanwhile, NBA Assistant Director Jim Matheson was in Ogden, UT last weekend to provide an update to the members attending the Western Bison Association annual meeting.

The last few months have been a whirlwind…with activities ranging from our annual policy roundup in Washington, D.C. in mid-September to the meetings in Salina and Ogden last weekend.

My travels have included participating in a USDA marketing conference in Chicago, huddling with South Dakota State University officials about the emerging Center of Excellence in Bison Studies in Brookings, representing the NBA at the American Bison Society Conference in Santa Fe, briefing Nationwide Agribusiness insurance underwriters in Des Moines, joining NBA President Dick Gehring in Kansas City for a day of radio and TV interviews with the journalists at the National Association of Farm Broadcasting convention, and heading to Regina, Saskatchewan to participate in the annual convention of the Canadian Bison Association.

Jim Matheson wasn’t exactly idle this fall either. He, along with NBA members Peter and Erica Cook, helped spread the NBA message to 60,000 attendees at the annual FFA convention in Indianapolis, then flew to Dallas to encourage participants at the American Agricultural Lenders Conference to take a serious look at the bison business. He also headed westward in October to represent us at the InterTribal Buffalo Council meeting, and then back to Washington, D.C. in November. to speak at the annual Capitol Hill event honoring our national mammal. 

Our presence at all of these forums is vital. After all, our business relies on increased access to financing and risk management tools. We need to make sure that our friends in the conservation community recognize the positive role that bison are playing in restoration of the species. Reaching out to the next generation of producers and their teachers is important for our future. And our partnership with our fellow producers and marketers north of the 49th Parallel is crucial to the growth of our business.

Connecting with consumers has got to be a top priority for us these days. We are evangelizing heavily there as well.

In October, NBA Communications Director Karen Conley and I were joined by members Mimi Hillenbrand of South Dakota and Carrie Bennett of Colorado to provide a keynote luncheon presentation at ShiftCon, the nation’s largest conference of “Eco-Wellness Social Influencers,” otherwise known as “Mommy Bloggers.”

The more than 300 attendees at this event were primarily young women who have developed blog sites focused on food, family, health and the environment. Some of these bloggers have more than 50,000 followers on Facebook and Instagram. The experiences Mimi and Carrie shared with the attendees helped recruit new allies and develop new partnerships in the bison business.

A few days later, I had the opportunity to provide a “Ted Talk” type presentation to the Pet Sustainability Coalition, a gathering of major pet food brands and retailers committed to responsible ingredient sourcing and product manufacturing. Participation in that forum opened conversations with several key industry players regarding the potential to increase consumer education regarding the role that eating bison plays in improving grassland ecosystems and rural community health.

Many of these activities are underwritten in large part by the National Bison Association’s Growth Fund, the voluntary program that encourages processors and ranchers to contribute at least $1 per head to increase our ability to promote bison.

At a time when our business faces increasing challenges, it’s crucial that we continue to take our message wherever possible whenever possible. As our resources allow, we’ll take our tent to any corner where the good word of bison needs to be spread.



Time for Some Deep Breathing Exercises

Angst…it’s not just for teenagers anymore.

There’s a fair bit of that floating around the bison business these days. Carcass prices—which tested the stratosphere for eight years—have dropped back to earthly levels in the past six months.  Early auction reports haven’t been terrible, but they haven’t been anything to tell the grand-kids about, either.      

Mislabeled water buffalo continues to disrupt our marketplace. The hide market has disappeared—for bison and beef—as consumers choose tennis shoes over leather footwear. Processors are running at full capacity, creating a challenge for producers trying to schedule animals for harvest.

There is more than just a bit of grumbling that—even as carcass prices have dropped—the price of bison in the retail meat case seems frozen.

On top of everything else, the public seems to be stampeding to buy laboratory-concocted burgers marketed as “healthy, plant-based meat.”

It’s time to take a deep breath. Or two.

It’s Thanksgiving time after all, so let’s get in the spirit.

First of all, today’s prices are still something we only dreamed of a decade ago, and something our friends in commodity agriculture continue to envy. Last month’s USDA-reported carcass price on young bulls of $4.25/lb. was 79% higher than the price reported a decade earlier and nearly two and one-half times more than cattle ranchers are receiving for their finished steers.

That’s some consolation, but probably not a lot if your business model has been based on prices above $4.60/lb.

So, let’s look at our prospects for continued growth.

USDA is working with us to increase bison in food and nutrition programs. They are purchasing ground bison for use in tribal food and nutrition programs, and have expressed a willingness to add bison as a “food available” for food and nutrition programs beyond tribal nations.

Interest in bison continues to grow outside of the U.S. At the invitation of USDA, two of our major marketers participated this month in a series of meetings with distributors, retailers, and foodservice operators in Mexico this month. And Mexico isn’t even open yet for U.S. bison meat exports…we hope that is coming very shortly. Meanwhile, USDA is working to open markets for U.S. bison meat in Japan, Korea and Taiwan.

Most encouraging is the fact that bison increasingly aligns with the evolving consumer priorities concerning diet, health and the environment. But we haven’t yet gotten that message out to much of the public.

Per-capita consumption of bison in the United States still averages  about 0.08 lbs. per year. We’ll need to triple our business before average person has a quarter-pounder once a year.  That’s called upside potential.

And that’s why we’ve been launching several new initiatives to spread the word.

Companies marketing bison meat and packaged products containing bison ingredients can now sign up for our Partner in Bison Restoration labeling program. We’re working with those companies to tell the story of how eating bison helps restore herds to the native rangelands of North America. Merrick Pet Food is among the first companies to help launch this initiative on their Beef, Bison and Sweet Potato dog food formula.

Similarly, NBA members can utilize our new trademarked phrase Nature’s Original Plant-Based Protein to let the public know that bison help to mitigate climate change by fostering healthy grasslands. We recently launched that message at the nation’s largest conference of eco-wellness social media influencers (bloggers), and at a conference involving pet food manufacturers dedicated to sustainable practices.

The new Buysome Bison app, developed through assistance from USDA’s Farmers’ Market Promotion Program, allows customers to connect with nearby ranchers to directly source bison meat and other products. We are getting ready to promote that app with advertising in several national consumer publications.  

Times are indeed a bit uncertain in the bison business. But as one of our marketers is fond of saying, “ We have a fantastic product. That product will always carry the day.”

Let’s Keep the Romance in the Pasture

Time for a pop quiz, folks.

There are roughly nine million Holstein dairy cattle in the United States.

The bison population in the U.S. stands at about 200,000 animals, having rebounded from the time about 130 years ago when only about 700 were left alive.

Here’s the question: Which species has more genetic diversity?

Need a minute? … Okay, time’s up.

The answer: Bison have Holsteins beat in terms of genetic diversity. By…a…lot. Not even close.

NBA International Director Robert Johnson sent me an article a couple of weeks ago from Scientific American that discusses how the use of artificial insemination in the dairy industry has led to the collapse of genetic diversity in Holsteins. As a handful of bulls in the 1960’s demonstrated their ability to sire dams that would produce high volumes of milk with less feed, dairy producers everywhere began chasing the straws of semen from those bulls to increase the profitability of their herds.

In 1965, before AI was widely utilized on dairy farms, the average milk cow produced 8,305 lbs. of milk (about 965 gallons) every year. Last year, the average dairy cow in the United States pumped out 22,293 lbs., or about 2,600 gallons, of milk. That’s roughly a 270% increase over the past half century. Impressive indeed.

But look at today’s dairy cow, and you’ll hardly see a picture of robust health. Nature never intended a dairy cow to produce 22,293 lbs. of milk every year, or to carry that weight around in a bag under her belly.

When I cut my teeth in agriculture in the late 1970’s, a good dairy cow could be expected to live a little more than a decade, with 9 or more years of milk production. Today, dairy cows are typically considered spent after about three years of milk production. The downer cow scandal at a slaughter plant a few years ago was caused by spent dairy cows so worn out that they simply could not stand up.

Researchers from the University of Pennsylvania began to examine the bloodlines of the nation’s dairy herd a few years ago. Incredibly, they found that more than 99 percent of the males in the national herd can be traced back to two bulls. In other words, there are only two distinct Y chromosomes in the vast majority of cattle in the dairy industry.

AI isn’t the sole cause of this problem. Better nutrition in feed rations and animal management practices have certainly played a role in increased milk production as well. But the widespread use of AI to create more food production is also contributing to a troubling reduction in the genetic diversity in dairy animals, and many other livestock species.

I’m not dwelling on this because I want to denigrate our neighbors in the dairy business. I want to make sure we protect the genetic diversity of our herds.

We’re now in the middle of the rut throughout most of the bison business. It’s the time of year when a lot of people tend to ask me, “Wouldn’t it be easier and more efficient to use AI in bison?”

If we want to turn our herds into commoditized meat wagons, the answer is “yes”. If we want to maintain all of the elements of this magnificent animal that we call The Bison Advantage, the answer is a resounding “No”.

The track record of the dairy industry should redouble our commitment as bison producers to allow romance to happen in the pastures. After all, Mother Nature usually does know best.

Let’s Process This for a Minute

Perhaps you saw this in the news a couple of weeks ago: New evidence links ultra-processed foods with a range of health risks.

When I saw variations of this headline spill in through my news feeds, I immediately did my 1980’s best Valley Girl imitation…”Like, duh.” I assume that the lead researcher in this study was none other than Dr. Obvious.

What made me really scratch my head, though, was that most of these articles were accompanied by a photo of a cheeseburger deluxe with French fries.

Cheeseburger and French fries ultra-processed? Let’s break this down.

The cheeseburger consisted of one patty made from 100 percent meat (preferably bison) which consists of ground trimmings. Period.

The cheese goes through a bit more processing, but likely consists of milk, whey, yeast and salt. Then, there’s the lettuce, tomatoes, pickle and onion which are…well…lettuce tomatoes, pickle and onion.

The French fries? Sliced, fried potatoes. Agreed; they aren’t the epitome of health food, but deep frying doesn’t qualify as ultra-processed.

The bun may be considered highly processed, but I generally eat my bison burgers without a bun.

The authors apparently had difficulties identifying a specific product that would qualify as highly processed, so I am happy to help them out.

The best place to determine ultra-processed is to look at the ingredient panel for various types of food. Here’s one ingredient panel that caught my eye:

Water, textured wheat protein, coconut oil, potato protein, natural flavors, 2% or less of: leghemoglobin (heme protein), yeast extract, salt, soy protein isolate, konjac gum, xanthan Gum, thiamin (vitamin B1), zinc, niacin, vitamin B6, riboflavin (vitamin B2), vitamin B12.

Wait: That’s the ingredient panel for Impossible Burger®, the lab-created concoction being touted as the healthy, environmentally friendly alternative to meat. Not only is it ultra-processed, but the lab-created heme protein certainly qualifies as genetically modified, and the soy protein isolate is sourced from GMO soybeans.

How about this ingredient panel?

Pea protein isolate, expeller-pressed canola oil, refined coconut oil, water, yeast extract, maltodextrin, natural flavors, gum arabic, sunflower oil, salt, succinic acid, acetic acid, non-GMO modified food starch, cellulose from bamboo, methylcellulose, potato starch, beet juice extract (for color), ascorbic acid (to maintain color), annatto extract (for color), citrus fruit extract (to maintain quality), vegetable glycerin.

That’s the ingredient panel for the Beyond Burger®, another lab-created meat alternative. Making any food from cellulose from bamboo, refined coconut oil, and methylcellulose certainly qualifies that product as ultra-processed.

Perhaps the graphic accompanying the article wasn’t in error. Perhaps the authors just forgot to explain that the ultra-processed item in the picture was one of those laboratory-created burger “alternatives.”